William Hill Sportsbook Review

Written by: Alonzo Solano, The Boss of Betting, Editor-in-Chief & Sports Analyst
Last updated:
6 minute read

William Hill Overview

Few sportsbooks can match the legacy of William Hill. Founded in 1934, this UK-based bookmaker has stood the test of time, evolving from a high-street bookie to a global online betting powerhouse. Today, William Hill operates thousands of retail locations while maintaining a dominant presence in the online sports betting industry.

With a reputation built on reliability, strong odds on major markets, and a seamless betting experience, William Hill remains a favorite among punters. Their extensive sports coverage, competitive odds, and industry-leading live streaming service make them a go-to choice for bettors in the UK and beyond.

But is William Hill the right sportsbook for you? In this review, we break down everything you need to know—from their betting markets and bonuses to payout speeds and customer support—so you can make an informed decision before placing your next wager.

Best Betting Site Alternatives To William Hill Sportsbook

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A Personal Opinion on William Hill

What We Don’t Like About William Hill

When it comes to sportsbooks like William Hill, it’s tough to find too many disadvantages. They’re debatably a top ten sportsbook worldwide, so there’s not a ton of true negatives that should dissuade punters from depositing. The one issue that they have which is also common with similar predominately British bookmakers is that their markets are heavily focused on the UK, and to a lesser extent Irish betting markets. Other markets have far fewer betting markets or are not available at all.

If you’re interested in betting a lot of Eastern European football or international leagues of any sport across the world, William Hill probably won’t be your first choice. Paddy Power, one of their rivals, has a much larger selection of markets that are outside of the British and Irish betting sphere.

Online Sportsbooks Worth Considering

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William Hill Sportsbook Bonuses

Free £20 Bet for New Accounts

William Hill Welcome Bonus - Bet 10 Get 20 as a Free BetWilliam Hill offers new customers a £20 free bet when they create their account. To receive the free bet offer, players must have a new account at William Hill. After making your account, simply deposit and place a £10 or greater wager at odds of 1/5 (1.2 decimal odds).

After doing so, William Hill will credit your account with free bets totaling £20. There is no rollover or play through period with these wagers. Once the free bets are placed, the winnings will be added directly to the cash balance after the bets settle. WH also offers many other promotional wagers, some similar to Paddy Power’s “Money Back Specials”, though they are not quite on that level when it comes to value to punters or frequency. Checking their promotional page is still worth it, as offers are frequently updated.

William Hill Review Highlights

Interface and Odds

William Hill offers a top of the line betting PlayTech software. All of their available sports are listed on the top of the page, with the betting markets making up the body. Placing bets of any type is simple, and the software is faster than most other sportsbooks.

William Hill Website Betting Interface

As far as markets available, English language bettors will find just about every sport available when it comes to Western Europe and North American markets. These will have the most extensive bet offerings, along with live betting options.

Speaking of in-play betting, William Hill’s software may be the best online. For most Western European sports, live betting options are extensive. This changes a bit with smaller markets, but William Hill’s in-playing betting coupled with their large list of streaming options is a punter’s dream come true. As overall odds, they’re competitive almost across the board. Their profit margins in basketball and football are the best. Some smaller markets may not be the best, but when it comes to major markets, Will Hill a spot to look for the best odds available.

Large Wagering Limits

Maximum bets will vary depending on the market, but for just about every major football league, including the English Premier League, Spanish Primera, etc. the maximum winnings are £500,000. Things drop drastically regarding smaller market sports, or proposition wagers that aren’t a part of typical match betting. These can be as low as £50k-£100k, depending on the sport and betting market. One issue we have seen mentioned in the online forums is that William Hill is quick to limit players who show signs of being sharp. It’s tough to say how frequent this, (this data isn’t readily available) but it does appear to be happening more frequently the past few years.

Multi-Language Support

William Hill provides 24/7, 365 days a year. They can be contacted by live chat, phone, or email. They also offer support in many different languages, which is also available 24 hours a day. There have been some complaints about support, but that may be partly due to the William Hill’s extensive “know your customer” protocol. They ask for several forms of verification before withdrawals can be processed, which can delay payouts. However, this is standard procedure at online gambling sites worldwide and isn’t anything unusual for those who bet online.

Fast Payouts, Lots of Currencies Accepted

William Hill’s cashier and processing speeds are one of their best attributes. They process withdrawals faster than most bookmakers online. Many customers report e-wallet payouts to Neteller and Skrill as quickly as a few hours after requesting. They accept a variety of currencies, aside from Pounds and Euros. Currently, players can deposit with Australian Dollars, Canadian Dollars, United States Dollars, Danish Krone, Swedish Krona, Japanese Yen, Singapore Dollar, Hong Kong Dollar, and Swiss Franc. There are no fees for deposits and withdrawals, regardless of your method. Visa, MasterCard, Neteller, and Skrill are their most popular methods. Payouts back to credit and debit cards may take several business days. Withdrawals to e-wallets are processed in 24 hours or less.

Overall – William Hill Sportsbook Review

William Hill’s longevity in the betting industry is no accident. Their combination of experience, trustworthiness, and robust betting options makes them one of the top sportsbooks in the UK and beyond. Whether you’re drawn to their high betting limits, rapid payouts, or impressive in-play betting features, there’s a lot to like about this bookmaker.

That said, William Hill isn’t for everyone. If you’re looking for a sportsbook with broader international market coverage or a wider selection of promotions, you may want to explore other options. The good news? There are plenty of excellent alternatives available.

If William Hill doesn’t meet all your needs, be sure to check out our other online sportsbook reviews for in-depth comparisons of top-rated betting sites. With so many choices, finding the perfect sportsbook for your betting style has never been easier.

About the Author

Alonzo Solano

Alonzo Solano

The Boss of Betting, Editor-in-Chief & Sports Analyst

Alonzo Solano is an author, sports analyst, Editor in Chief of BossofBetting.com, and host of the 'NFL Latino TV' podcast.

Outside of family, his biggest passion is NFL football. Perhaps he is best known for his podcast 'NFL Latino TV,' where he shares his analysis and perspectives on the game with a worldwide Spanish-speaking audience.

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